A CATEGORY IS CONCEIVED
After searching through family archives in his late grand-mother’s home Brian Bowman, founder of Sero Professional, discovered a lost Nutricosmetics formula. His father, Richard Bowman, a successful chemist with Estee Lauder, developed the formulation in the early 1980’s.
Long before the Nutricosmetics category existed, Brian’s father already understood that formulated supplements could carry targeted nutrients directly to the lower layers of the skin. Richard already understood that ingestible hair care could perform at a dermal level, where hair regeneration happens, far more effectively than topical products. It’s this same science that compelled Brian to create Sero Professional.
The haircare industry and related technologies have evolved in 30 years. However, the Nutricosmetics category, and ingestible haircare products remain consistent with the science Richard Bowman already understood in the early 80’s. In a category that has grown into a billion-dollars in North America alone, Sero remains the only formulation created specifically for hair care professionals.
A DRUG FREE, CLINICALLY PROVEN SOLUTION FOR HEALTHY HAIR GROWTH.
SERO does not hide flaws temporarily, but rather provides a completely NEW base for healthy hair growth from inside the hair follicles.
We think about it like a facelift that corrects problems, not covers them!
There are multiple considerations to holistically understand haircare. Diet, environment and genetic predispositions are all factors we often don't consider. Traditional topical applications such as shampoos and conditioners provide only a temporary cosmetic solution that is not unlike the process of applying makeup. When soap or water is applied to the skin, the original flaws return.
SERO is a ‘Nutricosmetic’ specifically for hair-care that works from the inside,
delivering a system of natural ingredients that solve many problems that consumers strive to solve, such as volume, moisture and overall hair health.
SERO KEY BENEFITS
BALANCES NATURAL MOISTURE
INCREASES HAIR VOLUME
FOUNDATIONAL HAIR STRENGTH
Our scalp has outer and inner layers. The epidermis is the outer, protective layer. As a matter of fact, it is constantly renewing and shedding itself. Technically hair outside the scalp is ‘dead’.
SERO delivers a system of natural ingredients to live hair within the dermis.
The dermis is the inner layer of the scalp that has a thick and complex structure and constitution. This is the place where all hair follicles, nerve endings, sebaceous and sweat glands, and blood capillaries and vessels are found, and where the nutrient system inside SERO is needed.